Gorilla Works Marketing
Blog & Insights
Notes on direct mail, local marketing and measuring what reaches the mailbox.
Why isn't my fence company's direct mail working?
A measure-before-you-blame checklist for fence direct mail: test your own phone and QR, then the list, offer, and frequency, then judge the card.
Read articleWhat is the best way to market a home service business?
A six-step order for marketing a home service business, from answering every call to custom direct mail and paid ads, judged by booked jobs.
Read articleDo door hangers work for fence companies?
When door hangers bring fence leads, what to put on them, why they never go on a mailbox, and how a custom postcard reaches the homes your crew skips.
Read articleHow do fence companies track where their leads come from?
Stop guessing which channel sold the fence. Tracked numbers, QR codes, a simple lead sheet, and causal analytics for the leads that say "Google" after a postcard.
Read articleHow do I get more plumbing customers?
Most plumbing companies don't have a lead problem. They have missed calls, forgotten quotes, and past customers who lose the number. Fix those first, then add mail and ads.
Read articleHow do fence companies get leads when work slows down?
When the phone goes quiet, the work you already did can bring in the next job. Past-customer gate and repair mail, open-estimate follow-up, neighbor postcards, and partners.
Read articleHow do electricians get commercial contracts?
Commercial electrical contracts go to the subs estimators already know. Prequalification, a one-page capability sheet, SAM.gov, and account-based mail to GCs and property managers.
Read articleDo yard signs work for fence companies?
Yard signs work for fence companies when they sit on a finished fence and a same-week postcard reaches every chosen home on the block. What to say, where to place it, and how to track it.
Read articleHow do I get more landscaping clients?
Grow a landscaping business around the work you already have: referrals, partners, route-street postcards, and maintenance offers that keep clients coming back.
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