How do fence companies get more Google reviews?

How do fence companies get more Google reviews? Fence companies get more Google reviews by asking every customer at the end of every job, making it one tap with a Google review link or QR code, and following up once. Hand over a thank-you card with the QR code, reply to every review, and never offer a discount or gift in exchange.

Picture a homeowner searching for a fence installer. Three companies show up on the map. One has a steady stream of recent reviews that mention cedar, gates, and clean yards. The other two have a handful from years ago. You already know who gets the first call.

Want help turning finished fences into reviews and referrals? Book a free demo.

The short version

• Ask every customer, every job, not only the happy ones you hand-pick.
• Use a Google review link or QR code so leaving a review takes seconds.
• Ask at the walk-through, then follow up once by text, email, or mail.
• A mailed thank-you card with a review QR code keeps the ask on the counter.
• Reply to every review, good or bad.
• Never pay, discount, or reward a review. Google prohibits it.

In this guide

1. 1Why do Google reviews matter for fence companies?
2. 2When should a fence company ask for a review?
3. 3How do you make leaving a review easy?
4. 4What does Google prohibit when asking for reviews?
5. 5How does a thank-you postcard help get reviews?
6. 6How should you reply to fence company reviews?

Why do Google reviews matter for fence companies?

Google reviews matter because they sit right where homeowners choose who to call. Reviews show next to your Business Profile in Maps and Search, per Google's own help center. A fence is a big, visible purchase, so recent reviews that mention the material, the crew, and the cleanup help a stranger trust you.

Good fence reviews tend to mention:

• The material and style, like cedar privacy or black aluminum
• How the crew handled the property line and the yard
• Whether the install started and finished when promised
• How the gate works months later

You can't write those reviews. You can make it easy for customers to write them. For the full picture of fence lead sources, read How do I get more fence leads?

When should a fence company ask for a review?

Ask for a review at the final walk-through, when the homeowner is standing next to a new fence they like. Then follow up once within a few days with a direct link. The ask works best while the job is fresh and the crew is still a face, not a company name.

A simple ask at the walk-through:

1. 1Walk the line together and test every gate.
2. 2Ask, "Would you share a quick Google review about how this went?"
3. 3Hand over a card with the review QR code.
4. 4Send the link by text or email that evening, with permission.

Ask every customer, not only the ones you think will rave. Google does not allow businesses to selectively solicit positive reviews.

How do you make leaving a review easy?

Make leaving a review easy by giving customers a direct Google review link or QR code, so they skip searching for your profile. Google's Business Profile help explains how to create both. Put the link in your texts and emails and the QR code on cards, invoices, and yard signs.

Places to put your review link or QR code:

• A thank-you card handed over at the walk-through
• The final invoice and receipt email
• A short follow-up text
• A mailed thank-you postcard a few days later
• Your email signature

One step matters: customers need to be signed in to a Google Account to leave a review, per Google. A short note that a non-Gmail address works can help less techy customers.

What does Google prohibit when asking for reviews?

Google prohibits offering incentives, such as payment, discounts, or free goods or services, in exchange for posting, changing, or removing a review. It also bars businesses from discouraging negative reviews, selectively asking only happy customers, or asking for specific content. Break these rules and reviews can be removed.

What to avoid:

• A discount on the next service in exchange for a review
• Free gate hardware or staining for a review
• Asking only the customers you know loved the job
• Telling customers what to write, or asking them to name a crew member
• Pressuring customers to review while your crew stands there waiting

What's allowed: asking every real customer for an honest review, with no reward attached. For referrals, keep any thank-you separate from reviews and check your own state's rules.

How does a thank-you postcard help get reviews?

A thank-you postcard puts your review request on the kitchen counter a few days after the install, when the homeowner has used the new gate and shown the fence to the neighbors. A card with a large review QR code is one more chance to ask without another text or email.

Per the USPS Household Mail Survey, households read 64% of the ad mail they get from businesses they already use, compared with 36% from businesses they don't. A recent fence customer knows you, so the card gets read.

What to put on the thank-you card:

• A photo of their finished fence, or a similar job
• "Thanks for choosing us" in plain words
• A large review QR code and a short link
• A care tip, like how often to check gate hinges
• Your phone number for warranty or repair questions

The same card can carry a referral line, as long as nothing is tied to leaving a review. With custom direct mail, Gorilla Works designs, prints, and mails these cards for every finished job, as low as $0.78 a piece, under $1. For card layouts, read What should a fence company put on a postcard?

How should you reply to fence company reviews?

Reply to every review, good or bad, with a short, personal note. Google's help center recommends keeping replies professional, brief, and specific, avoiding promotions in replies, and handling complex complaints by phone or email. A thoughtful reply to a bad review can show future customers how you fix problems.

Reply tips:

• Thank the customer by name and mention the job, like "the cedar privacy fence on the back line."
• Keep it to two or three sentences.
• For complaints, apologize where it fits and invite them to call.
• Never share a customer's private details.

Reviews and mail work together. A homeowner who gets your neighbor postcard might search your name before calling. Strong reviews help close that search. Read Should a fence company use EDDM or an addressed mailing list? to plan the mail side.

Checklist: more Google reviews for your fence company

✅ Ask every customer at the final walk-through

✅ Hand over a card with a Google review QR code

✅ Send one follow-up link by text or email, with permission

✅ Mail a thank-you postcard with a large review QR code

✅ Never offer a discount, gift, or payment for a review

✅ Never ask only the happy customers

✅ Reply to every review within a few days

✅ Track reviews per month next to booked estimates

FAQ

Can I offer a discount for a Google review?

No. Google prohibits offering incentives, including discounts and free services, in exchange for a review.

How many Google reviews does a fence company need?

There is no set number. Aim for a steady flow of recent reviews from real jobs.

Can I ask for reviews on a postcard?

Yes. A thank-you postcard with a review QR code is an honest ask, as long as no reward is tied to the review.

Do reviews help my direct mail work?

Mail often sends people to search your name. Strong, recent reviews help them choose you when they get there. Causal analytics estimates those search-driven jobs.

Turn every finished fence into proof

Reviews come from a habit: ask every customer, make it one tap, follow up once, and reply to everyone. A thank-you card in the mailbox keeps the ask alive after the crew leaves. See direct mail for fence companies, explore our integrations with Google and Meta, and book a free demo to plan your thank-you cards.

Explore more practical marketing guidance: How do fence companies market to neighbors after a job?; Are Google Ads worth it for fence companies?; and How do fence companies find homeowners who need a fence replacement?.