The Right People.
Their Own Mailer.
Gorilla Works is an operator-led agency for businesses done with generic mass mail. We statistically select your audience, design a piece for each recipient with approved data, and report tracked responses separately from estimated lift.
Audiences chosen statistically from your market and customer profile, never mass coverage.
Text, design, and images personalized per recipient with data you approve.
Tracked QR responses reported separately from estimated causal lift.
What Goes Into Every Program
Selection, personalization, design, and fulfillment, run by one team. Anything that depends on your data is set up with you, not assumed.
Statistical Audience Selection
We model who is most likely to fit your business from your customer profile, geography, and available data, then mail that audience instead of every address in an area.
Per-Recipient Personalization
Headlines, offers, design elements, and images change for each recipient, using only the data that is available and approved for use.
Unique QR on Every Piece
Each mailer carries its own QR code, so a scan is a tracked response from a specific recipient rather than a shared, anonymous code.
Your Data, Custom Setup
CRM exports, customer lists, or other records can feed audience selection and personalization as a custom setup when you supply them.
Professional Design
Our designers build a layout that holds up across every variation, in the format that fits the message: postcards, oversized pieces, or letters.
Fulfillment Handled
Printing, postage, and mailing are coordinated by our team. Timing is agreed per campaign based on data prep, approvals, and postal conditions.
Tracked Is Not the Same
as Caused.
We report two different things and never blur them: responses we can count, and lift we can only estimate. We do not promise a result.
Tracked Responses
Unique QR codes on each piece record who scanned. That is a direct, countable response, reported as-is.
Variant Comparisons
Compare creative, offers, and audience segments by tracked response to inform the next send.
Estimated Causal Lift
When your connected analytics or sales data supports it, we estimate what the mail added beyond your baseline, using holdouts where practical. It is labeled as an estimate.
Personalization Within Approved Data
Names, offers, imagery, and recommendations vary per recipient only where the data exists and you have approved its use.
Where Custom Mail Fits
Common programs we build. Each depends on what data you have and what you approve us to use.
Lapsed-Customer Winback
Reach past customers with a physical piece that references what they bought from you, when that purchase data is supplied.
Retention & Cross-Sell
Introduce complementary products or services to active customers, personalized from their approved purchase history.
New-Prospect Audiences
Use your best customers as a reference to statistically select similar prospects you have not reached yet.
Sales Follow-Up
Turn notes from your sales conversations into a recipient-specific follow-up piece, as a custom setup when you provide those notes.
Ready to Mail Fewer, Better-Chosen People?
Talk with our team about your customers, your data, and what we could honestly measure for you.