Should a fence company make videos?

Yes, a fence company should make videos, because a 30 second walkthrough of a finished fence shows quality better than words. Shoot short job walkthroughs, gate demos and estimate explainers on a phone. Put them on your Google profile, website and estimate follow-ups, and add a QR to your neighbor postcard that plays the video of that job.

Photos show what a fence looks like. Video shows how it works. A gate that swings shut and latches on its own. Posts that stand straight down a long run. Clean cuts at the corners. A homeowner watching that for half a minute learns more than a page of text could tell them.

You don't need a film crew. You need a phone, a few minutes on each job and a plan for where the videos go. Here is that plan.

Want postcards with a QR code that plays the video of the job down the street? Book a free demo.

The short version

• Make short videos because they show quality and answer questions before the estimate.
• Start with three types: finished job walkthroughs, gate demos and estimate explainers.
• Film on a phone in good daylight. Keep it steady and short.
• Put videos on your Google profile, website pages and estimate follow-ups.
• Add a QR code to your neighbor postcard that plays the video of that job.
• Track scans and booked estimates.

In this guide

1. 1Why should a fence company make videos?
2. 2Which videos should a fence company make first?
3. 3Do you need special gear to film fence videos?
4. 4Where should fence videos go?
5. 5How do videos and postcards work together?
6. 6How do you know if videos help?

Why should a fence company make videos?

A fence company should make videos because they show the work and answer buyer questions before anyone schedules an estimate. A homeowner can see your gates, your posts and your crew's cleanup. They hear how you explain things. By the time they call, they already trust you, and the estimate is about details, not doubt.

What videos do that photos can't:

• Show a gate swinging and latching
• Walk the full length of a fence line
• Let homeowners hear you explain choices
• Show the yard after cleanup

Which videos should a fence company make first?

A fence company should start with three videos: a walkthrough of a finished job, a gate demo and an estimate explainer. The walkthrough shows quality. The gate demo shows the part homeowners use every day. The explainer tells buyers what happens at your estimate and what your quote includes. Each one answers a real question.

Videos to make first:

1. 1Finished job walkthrough: walk the fence line slowly, under a minute.
2. 2Gate demo: open, close and latch, with a close look at the hardware.
3. 3Estimate explainer: what you measure, what you ask and what the quote shows. Pair it with a clear pricing page, covered in should a fence company show prices on its website?

Later, add short clips on materials you install and common questions you hear at estimates.

Do you need special gear to film fence videos?

No. You need a phone, steady hands and good daylight. Hold the phone level, walk slowly and keep wind noise down by standing out of the breeze when you talk. Film a few takes and keep the best one. Clear and honest beats polished.

Simple filming tips:

• Shoot in good daylight, with the sun behind you.
• Walk slowly and keep the phone level.
• Say your company name once, at the start or end.
• Keep the customer's house number and address out of the shot.
• Ask the homeowner before you post their yard.

Where should fence videos go?

Fence videos should go where buyers decide: your Google Business Profile, the matching page on your website and your estimate follow-up messages. A walkthrough belongs on your fence style pages. A gate demo belongs on your gates page. The estimate explainer belongs in the text or email you send before every estimate.

Where to put each video:

• Google Business Profile: finished job walkthroughs
• Website pages: walkthroughs and gate demos on matching style pages
• Estimate confirmations: the estimate explainer
• Estimate follow-ups: a walkthrough of a similar fence

For social platforms, see what a fence company should post on social media. This guide stays on the videos themselves.

How do videos and postcards work together?

Videos and postcards work together through a QR code. When you mail the homes around a finished job, the card shows a photo of that fence and a QR code that plays its walkthrough video. Neighbors scan, watch the fence they drove past and call. Every scan is tracked, so you know the card worked.

Neighbors read this mail. In the USPS Household Mail Survey, household members read 51% of advertising mail pieces and set aside another 10% to read later.

What the card should include:

• A photo of the finished fence
• "Scan to watch this fence's walkthrough"
• A QR code that opens the video
• Your phone number and a simple offer

Read what a fence company should put on a postcard and how many homes to mail around a jobsite.

Why custom direct mail fits video

Custom direct mail puts a video in the hands of the exact homes that can see the fence. Gorilla Works uses AI to build the list from 200+ data variables, backed by statistical modeling, then designs, prints, mails and tracks every card and scan. See custom direct mail and postcard options.

How do you know if videos help?

You know videos help when you can tie them to scans, calls and booked estimates. Track QR scans from each postcard drop. Ask callers whether they watched a video. Note which estimates got the explainer video and how many booked. Then make more of the videos that bring in work.

What to track:

• QR scans per postcard drop
• Calls and estimate requests after scans
• Booked jobs from estimates that got a video
• Which video types get watched most

Before you blame the postcard, scan your own QR code and call your own number. Then read how to track direct mail campaigns and see how causal analytics measures real lift.

Fence video checklist

• ✅ Finished job walkthrough under a minute
• ✅ Gate demo with a close look at the hardware
• ✅ Estimate explainer sent before every estimate
• ✅ Phone, daylight, steady hands
• ✅ Videos on your Google profile and website pages
• ✅ QR code on the neighbor postcard
• ✅ Tracking of scans and booked estimates

FAQ

How long should a fence video be?

Short. Keep walkthroughs and gate demos under a minute. An estimate explainer can run a little longer.

Should I show my face?

It's optional. Your face helps homeowners trust you before they meet you, and your voice and the work can carry the rest.

Do I need to post every day?

No. A steady habit, like one walkthrough from each finished job, beats posting every day and then stopping.

Do I need a mailing list for the postcards?

No. Gorilla Works builds it. Read do I need a mailing list to send direct mail?

Let the fence speak for itself

A fence company should make short videos that show finished work, gates and how estimates go. Put them where buyers decide and on a QR code on every neighbor postcard. See direct mail for fence companies and book a free demo.

Explore more practical marketing guidance: Should a fence company offer fence maintenance plans?; and How do fence companies market to neighbors after a job?.