What should a siding postcard include?

What should a siding postcard include? A siding postcard should show one real before-and-after photo of a finished job, one clear offer such as a free estimate, and one next step: a tracked phone number or QR code. Put your company name, service area, license details, and a short trust line on the back. A homeowner should get it in seconds.

Siding is a job the whole street can see. That is your edge in the mailbox. A good card skips the sales talk and shows the work, on a house that looks like the one the reader lives in.

Want a siding postcard built for your service area? Book a free demo.

The short version

• Lead with one big before-and-after photo of a real job, used with the owner's permission.
• Show the siding material homes in that neighborhood actually have.
• Make one offer with one clear next step.
• Put trust details on the back: license, service area, and what happens after they call.
• Mail the homes around finished jobs first.
• Give every card version its own number or QR code.

In this guide

1. 1What photo works best on a siding postcard?
2. 2What offer should a siding postcard make?
3. 3What should go on the back of a siding postcard?
4. 4Should siding postcards go to neighbors of a finished job?
5. 5How do you know which siding postcard worked?

New to mail for this trade? Start with Does direct mail work for siding contractors? This guide covers the card itself.

What photo works best on a siding postcard?

The best photo on a siding postcard is a real before-and-after of a finished job in or near the reader's neighborhood, shown large. Use it only with the homeowner's written permission. Match the material and color that homes in that area have, so the reader pictures their own house.

Material matters. The Census Bureau's 2025 data on new single-family homes shows big regional swings:

• Northeast: vinyl was the main exterior wall material on 70% of new homes.
• Midwest: vinyl on 64%.
• South: brick 26%, fiber cement 24%, stucco 23%, vinyl 21%.
• West: stucco 55%, fiber cement 31%, vinyl 5%.

Those numbers cover new homes, not every house on the street. Still, the lesson holds. A vinyl photo on a card mailed to a fiber cement neighborhood misses. Pick the photo that fits the street.

Photo rules:

• One photo, big. Skip collages.
• Real work only. Never use Street View or scraped images.
• Show the whole front of the house so the change is obvious.

What offer should a siding postcard make?

A siding postcard should make one offer with one deadline, such as a free estimate or a free exterior check booked by a set date. Keep the terms plain. Leave pricing for the conversation, because siding jobs vary too much for a card to quote.

Offers that fit siding:

• Free estimate with color and material samples brought to the house
• Free exterior check of siding, trim, and caulking
• A neighbor offer for homes near a job you just finished

Pick one per card. Put two offers on one card, and neither lands. For more on offers, read What should a roofing postcard say? Roofing sells protection. Siding sells curb appeal, so the photo carries more weight.

What should go on the back of a siding postcard?

The back of a siding postcard should build trust and make the next step easy. Include your license line, service area, a real review if you have one, what happens after the call, the offer again, and a tracked phone number and QR code. Keep it scannable.

Back-of-card checklist:

• Company name and logo
• License number where your state requires one
• Service area, by city or neighborhood
• One real customer review, with permission
• "What happens next": a visit, samples, a written quote
• The offer and deadline, repeated
• Tracked phone number and QR code

Licensing rules differ by state and city. The SBA's guide to licenses and permits explains where to check.

Should siding postcards go to neighbors of a finished job?

Yes. The homes around a finished siding job have seen the crew and the result. A card with that house on the front and a line like "We just finished on your street" turns one job into the next estimate.

How to run neighbor cards:

• Pick the streets that can see the finished house. See How many homes should I mail around a jobsite?
• Send the first card soon after the job wraps.
• Plan a follow-up card with a closer photo of the trim and color.

No list of your own? No problem. Custom direct mail from Gorilla Works starts with a list we build using AI, more than 200 data variables, and statistical modeling. We design the card around your photo, print it, mail it, and track it, as low as $0.78 a piece, under $1. See postcard printing for formats.

How do you know which siding postcard worked?

You know which siding postcard worked when each version has its own tracked phone number, QR code, or offer code, and you count booked estimates and signed jobs per drop. Siding jobs take time to close, so keep counting for weeks after the last card lands.

Track these for each card:

• Calls and scans
• Booked estimates
• Signed jobs and revenue
• Total cost of the drop

Some homeowners see the card and search your name instead. Causal analytics estimates the jobs simple tracking misses. Read How do you track direct mail campaigns? for the full setup.

Checklist: siding postcard

✅ One big before-and-after photo of a real job, with permission

✅ The material and color the neighborhood actually has

✅ One offer with one deadline

✅ License line and service area on the back

✅ A real review, only with permission

✅ "What happens next" in one line

✅ A tracked number and QR code per version

✅ Neighbor cards around every finished job

FAQ

Should a siding postcard use a discount?

Test one offer at a time. A free estimate with samples is a strong start. Discounts are your call, and they should match what you can deliver.

How big should a siding postcard be?

Big enough for the photo to carry the card. Compare sizes and formats on our postcard printing page, then test.

Do I need a mailing list for a siding postcard?

No. Gorilla Works builds the list with AI from more than 200 data variables plus statistical modeling. Read Do I need a mailing list to send direct mail?

Is a siding postcard different from a window or door postcard?

Yes. Both sell the look of the house, but siding covers the whole front, so the before-and-after does more work. Read Does direct mail work for window and door companies?

Put your best job on the next street's fridge

A siding postcard works when the photo looks like the reader's house and the next step takes one call. Gorilla Works plans the list, designs the card, prints, mails, and tracks every estimate it books. See our direct mail services, browse industries we serve, and book a free demo to plan your first siding drop.

Explore more practical marketing guidance: How can electricians get more customers with direct mail?; How do siding companies get more leads?; and What should a fence company put on a postcard?.