Gorilla Works Marketing
Blog & Insights
Notes on direct mail, local marketing and measuring what reaches the mailbox.
How do you track direct mail campaigns?
Give each mailer its own QR code, phone number, or offer code. Here is how to set up tracking, what to log, and what tracking cannot show.
Read articleDo I need a mailing list to send direct mail?
No, you do not need your own mailing list. Here is where lists come from, how a custom list is built for you, and what to ask a provider.
Read articleDoes direct mail work for B2B?
B2B direct mail works when it targets named accounts, pairs with email or LinkedIn, and is tracked to meetings. Here is how to run it.
Read articleDoes direct mail work for roofing companies?
Roofing is local, visible, and high-ticket, which suits direct mail. Here is who to mail, what to put on the card, and how to track results.
Read articleShould a fence company use EDDM or an addressed mailing list?
Neither by default. Here is how EDDM and addressed mailing lists differ for a fence company, when each fits, and how to track which one worked.
Read articleDoes direct mail work for fence companies?
Fencing is one of the best trades for direct mail. Here is who to mail, when to start, what to say, and how to track the results.
Read articleDoes direct mail marketing still work?
Direct mail still works, but not by accident. Here is why it works, when it fails, and how to measure whether yours is paying off.
Read articleHow much is USPS direct mail marketing?
USPS postage is only part of the cost of direct mail. Here is what EDDM, stamps, printing, and custom direct mail cost, and how to compare them.
Read articleWhat is the 40-40-20 rule in marketing?
The 40-40-20 rule weighs the list, the offer, and the creative. Here is what it means and how to use it on your next direct mail campaign.
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