Gorilla Works Marketing
Blog & Insights
Notes on direct mail, local marketing and measuring what reaches the mailbox.
How do HVAC service reminder postcards work?
Reminder postcards turn one-time HVAC customers into yearly ones. Here is how they work, when to mail them each season, what to say, and how to track bookings.
Read articleDoes direct mail work for pest control companies?
Pest control grows street by street. Here is how direct mail builds denser routes: who to mail, which plan offers work, when to mail, and how to track signed plans.
Read articleHow many homes should I mail around a jobsite?
Every finished job is proof for the neighbors. Here is how many homes to mail around a jobsite, how to widen in rings by trade, when to send, and how to track it.
Read articleWhat is the best direct mail offer for electricians?
One clear offer beats a list of every service. Here are 7 direct mail offers for electricians, which homes each one fits, what to avoid, and how to test them.
Read articleIs direct mail better than Google Ads for plumbers?
Google Ads rent you the searcher. Direct mail builds the name they search for. Here is how each one charges plumbers, when each wins, and how to compare them fairly.
Read articleDoes direct mail work for siding contractors?
Every finished siding job is a billboard. Here is who to mail, how jobsite neighbor mail works, what the card should show, and how to track signed jobs.
Read articleHow can electricians get more customers with direct mail?
Electrical work is easy to put off. Here is how electricians use direct mail to sell panel upgrades, EV chargers, and generators, who to mail, and how to track it.
Read articleDoes direct mail work for plumbers?
Plumbing emergencies go to the name the homeowner already knows. Here is who to mail, what to offer, when to send, and how to track direct mail for plumbers.
Read articleWhen should HVAC companies send direct mail?
HVAC demand follows the weather, so your mail has to land before it turns. Here is a fall and spring mailing calendar, who to mail first, and how to track it.
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