Gorilla Works Marketing
Blog & Insights
Notes on direct mail, local marketing and measuring what reaches the mailbox.
What is custom direct mail?
Custom direct mail is your own mailer, sent only to the people you pick. Here is what makes mail custom, why you don't need a list, what it costs, and how to track it.
Read articleHow many times should you send a postcard to the same household?
One postcard rarely tells you anything. Here is how many times to mail the same household, how far apart, and when to stop.
Read articleDoes direct mail work for garage door companies?
Nobody thinks about a garage door until it breaks. Here is how garage door companies use direct mail to be the number on the fridge when it does.
Read articleDoes direct mail work for landscaping companies?
Landscaping is local, seasonal, and recurring, which makes it a strong fit for mail. Here is who to mail, when to mail, what to offer, and how to track it.
Read articleHow do roofers get leads without door knocking?
Door knocking is one tool, not the only one. Here is how roofers get leads from referrals, reviews, local search, and direct mail around finished jobs.
Read articleIs direct mail better than Facebook ads for home service businesses?
Mail puts your name in the home. Facebook keeps it in the feed. Here is when each channel wins for home service businesses and how to run both and compare them fairly.
Read articleHow do you use direct mail for B2B lead generation?
Inboxes are packed. Desks are not. Here is how to use direct mail for B2B lead generation: who to target, what to send, a four-week follow-up plan, and how to measure it.
Read articleWhat should a roofing postcard say?
A homeowner gives your roofing card a few seconds. Here is what it should say: headlines to test, the right offer, trust signals, what to never print, and a checklist.
Read articleHow much does direct mail cost for a home service business?
Design, printing, postage, the list, and volume set the price. Here is what direct mail costs a home service business, the hidden costs, and how to budget a test.
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