Gorilla Works Marketing
Blog & Insights
Notes on direct mail, local marketing and measuring what reaches the mailbox.
How do I get more fence leads?
More fence leads start with the ones you already get. Here is how to answer faster, build lead sources you own, and judge every channel by booked estimates.
Read articleWhat is account-based direct mail?
Account-based direct mail targets named companies and the people inside them. Here is how to run a pilot and measure it by meetings, not raw response counts.
Read articleWhat should a fence company put on a postcard?
A fence postcard has a few seconds to work. Here is what goes on the front, what goes on the back, and how to change it for neighbors and past customers.
Read articleHow do electricians market EV charger installation?
EV charger jobs are won on trust. Explain the install, get found on Google, and mail nearby homes an offer to check if their electrical is charger-ready.
Read articleDoes direct mail work for window and door companies?
Window and door jobs are big, planned buys. Here is who to mail, what to say, how often to show up, and how to track every estimate.
Read articleHow do I start a direct mail campaign?
Starting direct mail is simpler than it looks. One goal, the right people, one offer, a tracked postcard, then a small test you can read.
Read articleWhat are the disadvantages of direct mail?
Direct mail has real downsides: cost, speed, waste, tracking, and effort. Here is an honest look at each one and what you can do to shrink it.
Read articleShould plumbers mail new homeowners?
New homeowners have no plumber yet. Here is why plumbers should mail them, what a welcome card should say, when to send it, and how to track booked jobs.
Read articleWhat is the best direct mail company for HVAC companies?
HVAC is a timing business. Here is what to look for in a direct mail company, our top picks for HVAC, and how to choose the right fit for your shop.
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