Gorilla Works Marketing
Blog & Insights
Notes on direct mail, local marketing and measuring what reaches the mailbox.
What are the best fence company marketing ideas?
Every new fence is a billboard with no name on it. Here are ten fence company marketing ideas that put your name on it, with custom direct mail tying them together.
Read articleCan I send postcards to my existing customers?
Your past customers already trust you and read your mail more. Here is what to send them, how to clean the list, and how to tell which card booked the job.
Read articleHow do fence companies get more Google reviews?
Reviews sit right where homeowners pick a fence company. Here is when to ask, how to make it one tap, what Google prohibits, and how a thank-you card helps.
Read articleWhat should a siding postcard include?
Siding sells on curb appeal, so the photo does the heavy lifting. Here is what belongs on the front and back of a siding postcard, and how to track it.
Read articleHow should a fence company follow up on estimates?
Open fence estimates are homeowners who already raised a hand. Here is when to follow up, what to say, why to add a mailed card, and how to track what signs.
Read articleHow do fence companies market to neighbors after a job?
Every finished fence is an ad the whole street can see. Here is who to mail around the job, what the card should say, when to send it, and how to track it.
Read articleHow do HVAC companies get more maintenance plan members?
Maintenance plan members come from three moments: the ask on the call, a mailed invite before the busy season, and an easy renewal. Here is how to run all three.
Read articleAre Google Ads worth it for fence companies?
Google Ads catch people already searching for a fence. Here is when they pay off, when they waste budget, and why mail to nearby streets makes them work harder.
Read articleDoes direct mail work for general contractors?
For general contractors, a postcard sells the next conversation, not the whole job. Here is who to mail, what to offer, and how to track signed projects.
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