How do I market a new fence company?

How do I market a new fence company? Market a new fence company by getting found, then turning every early job into the next one. Set up a complete Google Business Profile and a simple site, tell everyone you know, and partner with builders and landscapers. After each install, ask for a review and mail the homes nearby. You do not need a customer list to start.

Maybe you spent fifteen years installing fences for someone else, and now the truck, the tools, and the name on the door are yours. You know how to set posts. What you don't have yet is a phone that rings. This guide is the launch plan: what to set up, where the first jobs come from, and how each install brings the next one.

Want help getting your new fence company in front of the right homes? Book a free demo.

The short version

• Set up a complete Google Business Profile, a simple site, and a phone that gets answered.
• Tell your personal network and partner with builders, landscapers, realtors, and property managers.
• Ask every customer for an honest review, with no discount or free work attached.
• Mail the homes around each install. You don't need a list to do it.
• Test paid ads small and tracked.
• Record the source on every estimate from day one.

In this guide

1. 1What should a new fence company set up first?
2. 2How does a new fence company get its first customers?
3. 3How do you get reviews when your fence company is new?
4. 4Can a new fence company use direct mail without a customer list?
5. 5Should a new fence company pay for ads or leads?
6. 6How do you turn each early fence job into the next one?
7. 7How should a new fence company track what works?

What should a new fence company set up first?

A new fence company should first set up a verified Google Business Profile with every field filled in, a simple website that lists your fence types and towns, a phone that gets answered, and one tracked number. Google says local results are based on relevance, distance, and prominence. A complete profile covers the basics.

Your day-one setup:

• Google Business Profile: verified, with the right primary category, every fence service listed, your service area, hours, and photos.
• A simple website: one page per fence type you install, the towns you serve, a gallery, and a short quote form.
• A phone that gets answered: if you're on a job site, have calls forwarded or set a fast call-back habit.
• One tracked number: so you can tell which channel made the phone ring.
• The same name, address, and phone everywhere.

Don't wait for a perfect site. A clean, simple one beats nothing, and you can add pages as jobs come in.

How does a new fence company get its first customers?

A new fence company gets its first customers from the people who already trust the owner: friends, family, past coworkers, and local trades. Tell everyone you've started. Then partner with builders, landscapers, realtors, and property managers who see fence needs before homeowners call anyone.

Where first jobs come from:

• Your personal network: a short, direct message to everyone you know, with photos of fences you've built.
• Builders and remodelers: new homes and additions often need fences and gates.
• Landscapers: they're in backyards every day and hear "we need a fence" first.
• Realtors: buyers and sellers often need repairs or a new fence around a sale.
• Property managers: repairs and replacements across many units.
• Local groups: answer fence questions helpfully in neighborhood groups, and follow each group's rules.

Send work back to your partners when you can. Referrals that go both ways last longer.

How do you get reviews when your fence company is new?

Get reviews as a new fence company by asking every customer in person at the final walkthrough, then following up once by text with a direct link. Never trade discounts, free work, or cheap jobs for reviews. Google prohibits offering incentives in exchange for reviews, so keep the ask honest and reward-free.

You'll see advice to work at cost in exchange for reviews. Skip it. Price your early jobs however you like, but never tie the price to a review.

Simple review habits from the first job:

• Ask every customer, not only the ones you think are happiest.
• Hand over a card with a review QR code at the walkthrough.
• Reply to every review in a couple of sentences.

For more, read how fence companies get more Google reviews.

Can a new fence company use direct mail without a customer list?

Yes. A new fence company can use direct mail without a customer list, because the list can be built for you. Start with the homes around each install, since those neighbors just watched your crew work. A postcard with a photo of that fence gives them a local reason to call you.

Gorilla Works Marketing builds the list with AI from 200+ data variables and statistical modeling, then designs, prints, mails, and tracks every piece, as low as $0.78 each. Custom direct mail also connects with your Google, Meta, and SEO work, so a neighbor who gets the card and searches your name finds a complete profile.

A first mailing for a new fence company:

• The homes around your first few installs
• A real photo of the finished fence
• One offer, such as a free on-site estimate
• A tracked number or QR code

For card copy, read what a fence company should put on a postcard, and for the list question, read do I need a mailing list to send direct mail?

Should a new fence company pay for ads or leads?

A new fence company can pay for ads, but start small and track every estimate. With Google search ads you pay for each click. Local Services Ads charge per valid lead and stop showing once you hit your monthly max. Keep any paid source only while it books estimates at a cost you can afford.

Paid channels buy speed, and they stop the moment the spend stops. That's why owned channels, like your profile, reviews, partners, and neighbor mail, should run alongside them from the start. Read are Google Ads worth it for fence companies? before you turn ads on.

How do you turn each early fence job into the next one?

Turn each early fence job into the next one by treating the install as marketing. Take before and after photos, put up a yard sign with the homeowner's permission, and mail the nearby homes with a photo of the finished fence. Every job becomes proof that neighbors can see.

The job-to-job routine:

1. 1Photograph the yard before the crew starts and after cleanup.
2. 2Ask the homeowner if you can place a yard sign for a set time.
3. 3Add the photos to your Google Business Profile and gallery.
4. 4Mail the homes around the job with the finished photo.
5. 5Ask for a review and a referral at the walkthrough.

Read how fence companies market to neighbors after a job for the full playbook.

How should a new fence company track what works?

A new fence company should track the source on every estimate from day one. Ask every caller how they heard about you, give each channel its own tracked number or QR code, and count booked estimates per channel. Early numbers are small, so look for patterns over several months before cutting anything.

A simple tracking sheet:

• Date and customer name
• Source: referral, partner, profile, ad, mail, sign
• Estimate booked: yes or no
• Job sold and value

Read how to track direct mail campaigns for setup. Causal analytics estimates how many jobs the mail drove even when the homeowner searched your name first.

Checklist: launch your new fence company

✅ Verify your Google Business Profile and fill in every field

✅ Build a simple site with fence types, towns, gallery, and a quote form

✅ Tell everyone you know and line up trade partners

✅ Ask every customer for an honest review, with no reward attached

✅ Photograph every job and ask about a yard sign

✅ Mail the homes around each install

✅ Test paid ads small and tracked

✅ Record the source on every estimate

What to avoid

• Trading cheap or free work for reviews
• Stock photos presented as your own jobs
• Waiting for a perfect website before you start
• Spending big on ads before you can answer every call
• Skipping tracking because the numbers are small

FAQ

How much should a new fence company spend on marketing?

Start small and tracked, then scale what books estimates. Read how much a fence company should spend on marketing to set the number from crew capacity.

Do I need a website before my first job?

A simple one helps. On day one, a complete Google Business Profile matters more.

Should I discount my first jobs?

That's your call on price. Never tie a discount to a review.

Can I use stock photos until I have my own?

Label them as examples or skip them. Never present them as your work.

Make every install sell the next one

A new fence company grows fastest when every early job turns into proof: photos, reviews, a yard sign, and postcards to the neighbors. You don't need a customer list to start mailing. See direct mail for fence companies, read how do I get more fence leads?, and book a free demo to plan your first neighbor mailing.

Explore more practical marketing guidance: How should a vinyl fence company market itself?; and How do fence companies get commercial jobs?.